Follow Google’s Advice for Better AdSense Performance
Google has been providing tips for optimizing AdSense ads to enhance their performance. The company has provided a three-part video series on this subject, which it has just released the final installment for.
The key items to note in this final video is that when positioning your AdSense ads for performance:
- Ad units placed at the bottom of the page don’t perform as well.
- Place Your Ads Where Users Will See Them
- Ad Units Perform better when they are placed above the fold
“So remember, position your ads above the fold and where users are more likely to see them,” says Google.
Going a bit further, Google has put together a “heat map” to further emphasize good AdSense placement:
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