Google Offers Inbound Link Advice
Want links? Google says be interesting. Google’s Maile Ohye concluded Link Week with a tutorial on inbound links. It says basically what SEO experts have been saying for years: content and inbound links are most important, and in that order.
Just because it’s old news doesn’t mean it’s bad news. Google’s had a real history of silence on the SEO side of things, and experts were often left to theorize and test-and worse, try to game. Google sent a pretty loud signal this time last year by hitting the PageRanks of paid directories, a move seeming to confirm basic white-hat SEO tactics.
In her post, Ohye extols the virtues of naturally gained, editorial inbound links and directly denounces links appear “spammy,” or not “merit-based.” (Web Pro News)
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