Improve ROI with Guru’s Guide to Email Marketing Success from Lyris
After getting into some region-specific issues, he wraps up with “The reality is that accepting money to link to/promote/market for a product without disclosing that fact is a very high-risk behavior, in my opinion.”
I don’t think anybody is surprised to see Cutts trying to defuse the situation before everybody gets too excited, but of course a topic like this isn’t going to be left at that. Debate is sparking up around a variety of popular search blogs. You know Michael Gray for one is going to get involved in a discussion about this, but he made an interesting choice in how he decided to handle it:
IMHO the key to buying links is using them over the short term.
6-9 months, to jump start your rankings while you swing your PR machine into full gear, shaking hands and kissing babies. Google has a top down preference for brands and the more you work normal PR and advertising tactics to reach that goal the better you are.
Use viral marketing and linkbait to start securing links over time. As you start to acquire natural links, revisit your links buys and slowly start phasing them out (ultra competitive and non mainstream topics have different rules).
My position on paid link advertisingwell known and at this point I don’t have anythingto add that hasn’t already been said . The most important thing I learned from Pubcon this year was stop wasting time on drama, so comments on this post will be closed.
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