Webmasters often ask us at conferences or in the Webmaster Help Group, “What are some simple ways that I can improve my website’s performance in Google?” There are lots of possible answers to this question, and a wealth of search engine optimization information on the web, so much that it can be intimidating for newer [...]
WebProNews’ Mike McDonald caught up with Matt Cutts of Google at the Hofbrau Haus in Las Vegas during PubCon to get his views on a number of topics.
Is Ranking Dead?
Cutts said, “I’m not sure I would say ranking is dead but it’s not as important as it used to be. The fact is the smart [...]
With the economy in limbo what should search marketer’s focus on? WebProNews spoke to Milind Mody, CEO of eBrandz Inc, an SEO and SEM firm, about online marketing and advertising. Mody said because of the economy “a search engine marketer might have to scale down branding campaigns in favor of tactics which yield great ’short [...]
In the field of search engine optimization, most of the classy theses are related to on site optimization. But in the present scenario, equal emphasis is given to links and off site optimization. Although links are a small part of SEO, one can often find SEO experts sharing the latest linking tips rather than talking [...]
As fancy as the term “blog” sounds, it’s actually just a website that uses a content management system. While most blog software is more search engine friendly out of the box than many web sites, the opportunities for blog optimization are readily available.
There is some debate between web designers and search engine optimization specialist about the relevance of on page optimization versus off page optimization when looking for organic search traffic. Although on- page optimization is certainly necessary for letting the search engines know what subject your website is about, this is where on page optimization ends. [...]
As you likely know by now, there is a big difference between effective, quality website content, and search engine optimized (SEO) website content that will obtain the highest ranks in search engines and directories such as Google, Yahoo!, and MSN. However, to apply SEO properly to your website, you first need to know which keywords [...]
Today the Internet is highly competitive, it is not longer good enough to just create a website and watch the money roll in. Modern websites have to go that extra mile if they want to see a good return on their investment. I will discuss the 10 things that you need to get right to [...]
Google’s Matt Cutts posted a great article on his blog recently with simple and practical tips for small businesses. The video is included in full story.
Most SEO professionals learn about the value of writing “keyword rich” content that usefully relates to their product or service that they’re offering online. If you sell insurance of some type you probably have thought of keyword phrases related to “insurance quotes.” If you sell health products you have probably thought about attracting the more [...]
Writing SEO articles does not have to be complicated. In fact, it is really quite simple, once you know why and how you should attack the process. To better understand how you should write your articles, from a business point of view, lets look at three important business concepts that should play a role in [...]
It requires a lot of effort in designing and building a site, but it can be all in vain if you can’t attract enough traffic towards it. You put all your efforts in an attractive design of your website and the next step you do is to put it in front of the online world. [...]
Small businesses are growing more aware of the need to understand and implement at least the basics of search engine optimization. But if you read a variety of small businesses blogs and Web sites, you’ll quickly see that there’s a lot of uncertainty over what makes up “the basics.” Without access to high-level consulting and [...]
With your SEO efforts, focus on the things that will get the best results the fastest. The latest articles, news and ebooks seem to think its methoda that fool Google. Stop wasting your time. Save your hard earned money.Google is the king of the search engines. What Google does, all others follow. They employ some [...]
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John Chow SEO Positioning
